JAVI MORENO

Where Strategy Meets Culture

Select Works

  • Promotional graphic for Prime Video's Reactive Studio featuring a blue background, large bold text, and social media icons, with a collage of various scenes from shows and movies at the bottom incorporating reactive digital strategy.

    Prime Video

    The Prime Reaction: built and led the reactive content team, creating real-time, culture-led content that increased engagement by 125% and earned multiple Shorty Awards.

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  • A woman with curly hair enjoying snacks outdoors, one version on top is holding a paper bag with a croissant or pastry, and the other is sitting below looking up at her with Amazon Fresh logo. This showcases creative use of 3D space.

    Amazon Fresh

    Cultural + Reactive Social Ecosystem: led the team behind a new social-first content strategy that made the brand feel human, present, and competitive across TikTok and Instagram.

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  • Screenshots of a Spotify user’s annual listening statistics, including total listening minutes, peak day, and big day, with colorful abstract background. Beneath the screens, two Twitter-style comments from Spotify express playful sentiments with heart icons showing high engagement.

    Spotify

    Community Engagement Breakthroughs: sparked viral conversations and delivered the platform’s most engaging Wrapped campaign of all time.

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Client List

Director of Content

Movement Strategy
Amazon Fresh, Spotify

Global Theatrical Digital Marketing

Lionsgate

Senior Manager, Growth & Strategies

Prime Video & Amazon MGM Studios

Senior Social Marketing Lead

BuzzFeed